Big News for Our Curly Hair Beauties: Angel Rose Nourishing Treatment Cream Named NZ's #1 Bestselling Hair Treatment!
We have some seriously exciting news to share. And if you've got curls, this one's for you.
The Angel En Provence Rose Nourishing Treatment Cream has officially been crowned New Zealand's #1 Bestselling Hair Treatment for Curly Hair Care & Definition in 2025. 🌹
The title comes from Pro Collective's annual bestseller report, drawn from nationwide salon and retail sales data across Rodney Wayne and Shampoo 'n' Things, New Zealand's most trusted names in professional haircare. In a category packed with incredible products, the Rose Treatment Cream came out on top.
Why This Matters
This isn't just a number, it's a reflection of thousands of curly-haired New Zealanders choosing a product that actually delivers. Real results, real people, real curls.
According to the Pro Collective report, 2025 was the year Kiwi shoppers got serious about their hair. They stopped impulse buying and started investing in products backed by professional expertise and proven formulas. They wanted visible results.
That's exactly what the Angel en Provence Rose Treatment Cream was made to do.
What Makes It So Special?
The Rose Nourishing Treatment Cream is part of the Angel En Provence Rose Elastic Curl range, a hydrating and defining collection specially formulated for curly hair. Here's why curly-haired beauties across NZ can't get enough of it:
- Deep moisture and repair: it combines moisturisers with essential repair nutrients to rejuvenate damaged hair
- Bounce and elasticity: enriched with rose extract, it restores your curl's natural spring and shape
- Frizz fighter: smooths hair without weighing it down
- That gorgeous lustre: leaves hair irresistibly soft, supple and radiant
- Clean formula: no parabens, no SLS, no mineral oil, no animal testing. Just organic, natural ingredients
Key ingredients include Rosa Centifolia Flower Extract, Aloe Vera, Ginkgo Biloba Leaf Extract and Grape Seed Oil, a botanical dream team for curls.
The Bigger Picture
The Pro Collective report also highlighted a shift happening across NZ haircare. Shoppers are embracing their natural hair texture like never before, moving toward ritual-driven routines that feel as good as they perform. Products with beautiful fragrance profiles, clean credentials and visible results are what Kiwis are reaching for.
Our Rose Treatment Cream ticks every single one of those boxes.
How to Use It
For best results, use after shampooing:
- Towel dry hair to remove excess moisture
- Apply a generous amount to palms and massage evenly from ends to roots
- For extra nourishment, use with steam or cover with a hot towel
- Leave in for 10–15 minutes
- Rinse thoroughly, then follow with conditioner as normal
Ready to Try It?
Shop Now → Angel En Provence Rose Nourishing Treatment Cream
Bestseller data sourced from Rodney Wayne and Shampoo 'n' Things national sales, as reported by Pro Collective (January 2026).
